MarketIt Right Advertising Opportunities
A Unique Integration Of Your Advertising with The Client's Critical Marketing Process

Jump To: - Select - Audience Right Time Optimal Impact Advertising and Sponsorship Banner Advertising Sample Ad Positions Banner Ad Rates Maximum Impact Messaging Sponsorship Programs Representatives / Contacts Client Market Demographics & Facts

With over 1,500 plans available, MarketItRight.com also gives its users calculators, guides, price guides, checklists and reminder alerts.. Detailed and comprehensive, these plans tell small businesses what to do, when to do it, and what it should cost. If clients need to contract with outside services, MarketIt Right matches the user with Marketing Service Providers.

The MarketIt Right Audience
MarketIt Right.com

• Serves decision-makers who are responsible for the strategy, implementation and budgeting of their business' marketing programs.
• Addresses organizations of less than 500 employees, with annual marketing budgets of $50,000 and higher.
• Applies process to what are often the highest expenditure line items in a business budget, managed by the most responsible managers within the business.

• Active marketers tend to be involved in an expansion cycle or growth stage.
• Process automation offers a key value and supports marketing management during critical, active periods.
• Market-driven companies generally have dedicated marketing budgets and healthy gross profit margins.
• Marketing expenses and strategies require senior management's involvement.

• Advertising messages are integrated with critical marketing advice on strategy, budget, process, and implementation.
• High ad visibility is achieved through creative and varied formats -- email alerts, pop-up, full screen displays and more - assures that clients learn about services when they need them most.

• Marketing Banner Advertising Package
• Maximum Impact Messaging Program
• Sponsorship Program

Sample Advertisement Positions
MarketItRight offers varied formats to creatively position your messages, including:
Daily Task E-mails
Pop-up Guides
RFI's (Requests for Information)
Budget Guides
Add a Plan Process
Profile

Banner Advertising Rates
Unlike the usual Internet ad that reaches viewers when they may not have a need to buy, MarketItRight banners appear during a unique window of opportunity, offering an unusual advertising value.

• CPM $25 (Gross)
• Ad banners headline all pages within the sponsorship section.
• Advertisers' banners rotate throughout the MarketItRight site (excluding contracted Sponsorship and Maximum Impact Messaging sections) using Microsoft Ad Server ad management software.
• Agency Commission: 15% of the gross. Production costs are excluded.

• 468 pixels wide x 60 pixels tall
• 25K file size or less (25,600 bytes)
• GIF format
• Non-transparent
• Up to 4 different ads can be rotated at any one time.

Sponsorship Programs
Promotional programs from MarketItRight allow advertisers to sponsor specific content areas of the MarketItRight services that are directed to subsets of the marketing audience. Our specialized content and application of marketing information enable unmatched opportunities for creative and unique promotional sponsorships. Ask your MarketItRight representative to develop a one-of-a-kind proposal to fit your long term messaging strategy.

Program Policies

• Materials closing: three days prior to live date of the campaign.
• Cancellation Policy: Any program can be canceled with a 7 day written notice.
• All prices are subject to change without notice.

The MarketItRight.com Client Market
Summary:
- 23.7 million small businesses in U.S. (SBA: <500 non-farm employees)
- 14.2 million (60%) on the Internet in 2000 (SBA and IDC extrapolation)
- 10 million in SOHO and Small Business category (Cahners: <99 employees)
- 33% will be transacting B-to-B on the web in 2002 (SBA)
- Small Business is responsible for 47% of sales in U.S. (SBA)
- Marketing is typically the third largest expenditure as percent of sales

American small businesses generate the third largest economy in the world with about 50 percent of all small business spending directed to business services (Wharton Econometric Forecasting Associates)

That segment is growing. The SBA estimates that an average of 800,000 small businesses are newly formed every year; Cahners research estimates there are more than 10 million small businesses of less than 99 employees in the United States today. 2.3 million are small businesses and 8.1 million are Small Office / Home Offices (SOHOs). (Cahners In-Stat reports by Kneko Burney)

And even though Internet business has temporarily lost a bit of luster, the share of small firms with access to the Internet nearly doubled from 21.5% in 1996 to 41.2% in 1998. IDC estimates that 60% of small business has Internet access today. Only 1.4% of Internet use among small firms is directed towards e-commerce as of 1999. By 2002 it is expected that almost one-third of all business-to-business will be via e-commerce. (SBA: E-Commerce: Small Business Ventures Online)

According to a new report, "Business Trade & Technology Strategies" from Forrester Research, the total value of goods and services traded between companies over the Internet will reach USD327 billion in the year 2002. The rapid growth of inter-company commerce will cause businesses to adopt dynamic trading processes. Total Internet business-to-business trade will reach USD8 billion this year, a 1000 percent rise from 1996. Industry sectors including utilities, transportation, and services will make up USD3billion of fourth channel trade this year. (Source: NUA, July 23, 1997) Worldwide Internet Commerce Spending by Business User Segment, 1996 and 2000($M)

(Source: IDC's Extranet Supplier Opportunities Report. June 1997)

Segment	1996	2000
Small business	$251.5	23,379.0
Medium-sized/large business	746.7	53,765.0
Government	52.0	4,074.0
Education	196.7	9,782.0
Total nonhome spending	1,246.9	91,000.0
% of all spending	47.9	76.3

Other Business News, Demographics and Statistics
(User feedback from a major portal study --biased by all being companies wanting to market on the Internet)

Users stated a need for step-by-step, how-to help in the following categories:

• How to move my business presence online
• How to market my company (A primary need addressed by MarketItRight.com)
• How to find market research resources

• The Yahoo acquisition of ViaWeb and the Netscape purchase of AtWeb are recent indicators that the market is heating up

• Most challenging task: 'getting/promoting new business"
• Frequent web use: for Accounting, tax and legal information

• Represent over 99% of all employers
• Employ 52% of the private work force
• Employ 38% of the private workers in high tech occupations
• Provide 51% of the private sector output
• Represent 96% of all exporters of goods